Greentube extends igaming partnership with Optimove

Funstage, a Greentube subsidiary and part of Novomatic Interactive, has extended its partnership with relationship marketing hub Optimove.

This extension is the second large business achievement announced by the company in the last quarter and helps cement Optimove’s position as a leading CRM solution for the gaming industry.

Optimove combines the art of marketing with the science of data to autonomously generate actionable insight, empowering marketers to automate and orchestrate highly effective personalised player marketing campaigns across multiple channels.

This approach empowers marketers to plan, automate and optimise player journeys, resulting in elevated loyalty and significant increases in retention, engagement and lifetime value.

Optimove enables Funstage to execute its marketing strategy across various brands and products, with fully customisable multi-channel campaigns, which target granular customer segments.

Funstage utilises Optimove’s optimisation capabilities, such as self optimising campaigns, streams (to create a sequence of campaigns and measure their compounded impact), multivariate testing and more, aimed at maximising players’ lifetime value. Funstage is a multi-platform gaming service provider, offering synchronous play on mobile apps, social networks, and other web-based technologies to gamers around the world.

Asaf Cohen, VP revenue at Optimove, said: “Funstage is a leading, innovative service provider with several brands worldwide, who have been using Optimove for the last four years. This extension of the partnership between our companies is the result of the great success we have achieved working together and will continue achieving moving forward. We are proud to be part of Funstage’s continuing growth.”

Ronald van den Brink, Greentube CCO, said: “With Optimove, we have significantly improved our ability to communicate effectively to players with the right message at the right time through the right channel.

“Optimove gives us a very quick way to have a full, comprehensive view of our player base and we are then able to make strategic decisions based on the information we are getting out of Optimove. Optimove is a strategic partner of ours, contributing to our business success, and we look forward to continuing working together.”