Insight into the growing Latin American igaming market was offered by GR8 Tech at last week’s SiGMA Americas event.
The company’s senior business development manager, Thomas Carvalhaes (pictured), took part in the panel discussion ‘Understanding the demands and evolution of the B2B market.’
He told delegates: “In Latin America, where many markets are still learning the ropes of igaming, the simplicity of the technology is key.
“Products need to be user-friendly to ensure they meet the expectations of a clientele that values straightforward and engaging gaming experiences.”
GR8 Tech said it held over 150 meetings with operators and other stakeholders at the event in São Paulo, Brazil, as well as winning the Best Workplace 2024 award at the SiGMA Americas Awards.
The company said it is now targeting Asia and looking forward to SiGMA Asia in Manila in the Philippines at the start of June.
