Golden Matrix Group is launching a licensed proprietary B2B online casino in Mexico at the start of November.
MEXPLAY, which is to open on November 1, will feature an extensive number of table games and slots, as well as a sportsbook. The casino will also offer tournament competition prizes similar to those the company’s RKings subsidiary offers in the United Kingdom.
MEXPLAY’s content will be available in both English and Spanish.
The launching of the online casino represents the first objective of GMG’s strategy to expand its B2C business in Latin America.
Golden Matrix CEO Brian Goodman said his company will focus on entering additional LatAm markets where igaming is regulated.
Goodman added: “The recently acquired B2C operations of RKings now account for over 50 per cent of our revenues and over 50 per cent of our profits.
“Similarly, we now expect important contributions to revenue and profit growth from our operations in Mexico.
“While MEXPLAY offers many traditional and popular online casino games and a sportsbook, it also incorporates the added excitement of the tournament business, which is unique to Mexican gaming and should attract considerable player interest and participation.”
A recent report from Statista revealed that GGR of the LatAm betting market is estimated to grow to around $1.3bn in 2025. The online GGR in the market is expected to reach $2.6bn by 2025.
