Golden Matrix Group has entered into a software licence and services agreement with a leading international sports betting software and trading services provider to market and distribute a white label sportsbook platform for online betting.

GMG

Scheduled to launch by mid-November, the platform features a turnkey solution that is tailored to each customer’s requirements and offers a competitive pricing structure.

Golden Matrix said it will be authorised to sub-license the sportsbook to its existing casino operators - which currently number over 400 - and other potential licensed operators in regulated markets. Recurring monthly fees received from sub-licensees will be shared between the platform provider and GMG.

“Obviously,” said Golden Matrix CEO Brian Goodman, “we are thrilled by this opportunity to enter the burgeoning sports betting market with a superior product offering. This state-of-the-art sports platform has already obtained a gaming licence in multiple states in the USA.

"We believe our company’s expansion into sports betting has been widely anticipated and desired by both operators and players and our participation in this new vertical market will not only boost overall revenues and profits, but also strengthen GMG’s ability going forward to introduce sports betting in new geographic markets.”