Global Gaming has transferred its Ninjacasino.se domain to Finnplay subsidiary Viral Interactive as it looks to relaunch the brand in Sweden.
Viral Interactive, the holder of a licence for commercial online gambling issued by the Swedish Gambling Authority, has applied to add Ninjacasino.se to the list of domains covered by its current licence.
In June, Global Gaming’s wholly owned subsidiary SafeEnt – which held the Ninja Casino and spellandet.com brands – lost its Swedish licence for online games and betting after the regulator found “serious deficiencies in the company's operations.” The move to revoke, the regulator said, was down to concerns over responsible gaming and anti-money laundering measures.
In early August, Viral Interactive launched the new gaming site NanoCasino.com. Global Gaming acts as a marketing partner to Viral Interactive and provides support in terms of resources and expertise in marketing, customer experience and branding for both NanoCasino.com and Ninjacasino.se.
Global Gaming CEO Tobias Fagerlund said: “We are, of course, aware of Ninja Casino's enormous value in the Swedish market and it should come as no surprise that we do not want to let its potential go to waste.
“It is my belief that Ninjacasino.se is in safe hands with Viral Interactive and Finnplay's provenly safe and responsible platform, which also places a great deal of emphasis on entertainment and the pleasure of gaming.”
