Glitnor Group, the fast-growing igaming operator and games provider, has acquired affiliate powerhouse KaFe Rocks for an undisclosed sum.
The acquisition spearheads Glitnor’s move into the lead generation space and will add to the long-term growth of the business.
As part of the takeover, KaFe Rocks co-founder Feda Mecan will join the Glitnor board of directors while CEO Simon Pilkington will join the Glitnor Group executive management team. The day-to-day management of KaFe Rocks will continue in its current format.
KaFe Rocks is a leading igaming affiliate, with multiple Power Affiliate top 10 rankings and is also based in Malta, with a successful global portfolio of assets, diversified over 10 markets, with its user-centric flagship brands time2play.com and USCasinos.com focused heavily within the US market, alongside its own previous acquisition and key asset Online-slot.co.uk.
The acquisition complements Glitnor Group’s B2C business which currently includes online casino brands Lucky Casino and Gambola. The company is also making waves with its B2B business through its fast-growing casino content supplier, Swintt.
