Rizk.com, the igaming operator flagship brand of Gaming Innovation Group, has announced it is to sponsor the Finnish ENCE esports team.
ENCE’s players compete in online gaming tournaments worldwide, including games such as Starcraft 2, Hearthstone, Rainbow Six: Siege, Overwatch and Counter-Strike: Global Offensive.
The tie-up complements Rizk’s recently launched sportsbook, where esports betting is available.
The Rizk logo will appear on ENCE’s website and merchandise but will not be worn by Sergej (Jere Salo), a player aged under 18, as a measure to encourage responsible gambling.
“The partnership with ENCE is a natural fit for our operator Rizk,” said GiG CEO Robin Reed. “As an entertainment provider ourselves, we share a very similar ethos and understanding. With the rise in popularity of esports in general and the recent launch of Rizk sportsbook, the timing for this branding opportunity couldn’t have been better.
“ENCE has a globally renowned team and we are proud to be supporting them through all the tournaments and events they will be attending this year across the world.”
Joona Leppänen, marketing director at ENCE, said: “We are very happy to be working with Rizk, paving their way to the wonderful world of esports. With a rapidly changing and growing industry, we are here to support Rizk to take the right steps in getting involved in esports. Rizk is a tremendous partner for ENCE as it’s backed by a forward thinking and innovating igaming company.”
