Gaming Innovation Group will deliver sports betting, casino content and exclusive offers to talkSPORT and The Sun users through a News UK partnership.
The deal will see the content and offers feature on a bespoke section of the radio station and newspaper’s websites.
GiG said News UK’s user base and premium content, as well as the igaming company’s technology, were ‘key drivers’ in the move.
The arrangement has also been pushed through to take advantage of the rest of the football World Cup in Qatar.
Tim Reynolds, director of betting and gaming at The Sun, said the arrangement “bolsters our suite of betting products.”
Jonas Warrer, chief marketing officer at GiG, added the company is looking to reach “new heights” with the News UK deal.
