Gaming Innovation Group (GiG) has expanded its presence in the US after receiving a sports betting licence for its flagship affiliate site WSN.com from the Colorado Limited Gaming Control Commission.
It means GiG Media is now active in seven US states through its US-facing sports betting website WSN.com.
GiG was granted its first affiliate vendor registration in January 2019 for the state of New Jersey. This was followed in December of the same year by a certificate of registration for sports wagering in Indiana. In February 2020, GiG secured authorisation from the Pennsylvania Gaming Control Board to provide affiliate services in the Keystone State.
Jonas Warrer, managing director of GiG Media, said: “We are delighted to further strengthen our position in the US with this latest licence approval. WSN.com continues to gain momentum in the US market and Colorado provides us with an even greater opportunity to convert visitors into players as legal sportsbooks begin accepting customers in the state.”
Colorado became the 18th state to legalise online sports betting in the US in May 2020 and the online sports betting market in the centennial state is estimated to reach approximately US$200m in annual revenue at saturation, according to H2 Gambling Capital.
