Gaming Innovation Group has launched its new sportsbook on in-house brand Guts.
The operator is being repositioned as a “sportsbook first” operator and users will experience an improved UI/UX, fast navigation and importantly, a mobile focused platform.
The repositioning of GiG's original operator Guts is part of the B2C strategy communicated in the Q1 2019 report, where the focus going forward will be on further developing the two best performing brands: Guts by enhancing the sports betting experience; and Rizk by developing the focus on casino.
This will be supported by growth in existing and new markets.
GiG is continuing to develop its sportsbook with new features. Key priorities are trading tools and data-driven odds, together with a full retail and online solution. Break-even in this vertical is expected in the first half of 2020. This will be achieved by strengthening the sportsbook by growing the in-house brand Guts, developments in the new sportsbook and a focused marketing approach.
GiG launched its new sportsbook in June 2018 on its in-house brand Rizk.co. It has since been sold externally to brands such as MRG's subsidiary 11.lv, Metal Casino and as an omni-channel sportsbook solution to Hard Rock International.
