Gaming Innovation Group, operator of the Guts.com brand, has launched GutsXpress on the back of the pay and play revolution.
The new service will be offered in Sweden, Finland and Germany. The idea behind GutsXpress was to leverage the trust and following the Guts brand has built over the past five years, offering existing and potential customers a new way of playing online casino games. Regan Hobbs, managing director of Guts, said: “We’re really excited to have launched the GutsXpress Pay N Play product. Basically, it’s a no frills version of Guts.com, where games are king, no promotions or bonuses. This is for customers whose motivation is to play beautifully crafted Casino games, just straight up game play. For those customers who prefer the full spectrum site and the benefits and UX it offers, Guts.com is for them.” Following GiG’s Pay N Play launch with in-house brand Thrills in November, this is the second launch with this registration and payments method this year.
