Gaming Innovation Group has taken its platform live with the Boldt Group’s Bplay site in Mendoza, Argentina.
Bplay now has a presence in five Argentine provinces alongside Buenos Aires, Santa Fe, Entre Ríos and the City of Buenos Aires.
GiG is set to launch its sportsbook in Mendoza in Q3 this year, having helped the Boldt Group improve its gross gaming revenue over the past 12 months.
David Bonnefous Saavedra, commercial director at GiG, said: “We’ve positioned ourselves to be able to support our partners growth aspirations, understanding where those opportunities are and ensuring we not only meet those expectations, but exceed them.”
José del Pino, business unit manager of Grupo Boldt, added that Bplay is focused on launching new licences, incorporating new games and products and “improving user satisfaction.”
