Gaming Innovation Group has struck a deal with Super Group brand Betway in Portugal.
The operator will be powered by GiG’s igaming platform and sportsbook.
Betway is GiG’s second B2B partner brand now live in Portugal and the first under the company’s new stewardship of former SBTech and DraftKings chiefs Richard Carter and Andrew Cochrane.
Cochrane, GiG’s chief business officer, said the launch “helps affirm our growing position as a market leader” in the industry.
He added: “This is a very exciting time to be a part of GiG, as we continue to invest in our product and technology capabilities to underpin further tier one client wins and provide existing clients with ever more compelling product features.”
Anthony Werkman, CEO of Betway, said GiG’s platform will “help play a role in expediting our objectives to elevate the sports betting experience for existing Betway customers in Portugal and appealing to new ones.”
