GiG has reached an agreement with its partner Hard Rock to support its market entry with sports betting in the US state of Iowa.
The sportsbook will initially launch with an over-the-counter solution on the casino floor at the Hard Rock Hotel & Casino Sioux City in Iowa. This will be followed by the launch of online and mobile sports betting in Iowa, expected in Q4 2019.
In Iowa, Hard Rock will offer a betting experience for its consumers as it has already delivered in New Jersey, with an omni-channel sportsbook solution based on GiG’s technology.
For GiG, this means the company will be able to leverage its platform in the US adding more scale to its network and revenues to the business. GiG already has the groundwork done in New Jersey after a successful proof of concept.
Iowa is one of the 12 states in the US legalising sports wagering since the US Supreme Court overturned the federal sports wagering ban in 2018.
Kresimir Spajic, senior vice president of online gaming at Hard Rock International, said: “We’re excited to extend our partnership with GiG to support sports betting in Iowa, and further grow our sportsbook portfolio.”
