Gaming Gaming Innovation Group (GiG) and Betgenius have signed a strategic partnership that brings together GiG’s platform technology and Betgenius’ live data, trading and risk management services.
Included is the official sports betting content from over 300 competitions that include the English Premier League, Serie A and EuroLeague basketball. Under the deal, Betgenius will takes on the sports book management operations while GiG provides the platform, technical architecture and front-end development.
Immediately, the partners signed a heads of agreement to supply services to a major Latin American operator, but the final agreement will be based on revenue-sharing with a minimum three-year term.
Jack Davison, COO at Genius Sports Group, the parent company of Betgenius says: “The partnership is highly complementary for a number of reasons. Not only do our technologies and specialist services dovetail perfectly to create a complete sportsbook platform solution, our values as highly compliant businesses who operate in a responsible way are very much aligned.”
