GGTech Entertainment, an international gaming and esports company, has appointed Cristina Carranza as head of global sales with the aim of strengthening the group's expansion into new markets, especially the US.
The growth and expansion into new territories that the company has carried out in recent months, as well as the start of new lines of work and the consolidation of existing ones in the world of esports and gaming, has led GGTech's management to strengthen its global business development strategy.
GGTech is the company that organises University Esports, the largest college esports project in the world, involving students from the UK and Ireland.
University Esports is present in 26 countries on four continents, with the participation of more than 100,000 players from over 2,000 universities around the world.
After almost 10 years at Amazon and Twitch, Carranza arrives to reinforce the international team led by Eduardo García, who recently joined the company as chief product officer.
