Sportradar has appointed former Paddy Power Betfair CFO Alex Gersh as its new chief financial officer, effective immediately.

Gersh, who will be based in Sportradar’s London office, has 25 years of international financial management experience and technical expertise in both public and private equity-owned businesses in the UK and US and played a major role in the integration of Paddy Power and Betfair.
Most recently, he joins from online car purchasing startup Cazoo, where he served as CFO.
Gersh will report directly to CEO Carsten Koerl and will be responsible for the financial management, planning and performance of the group, including reviewing major investment decisions and new business opportunities.
Koerl said: “We are delighted Alex has joined us as our new Chief Financial Officer. His expertise is second-to-none with a proven track record in complex organisations. He possesses a profound understanding of the sports, betting, mobile and data sectors which will be vital as we enter the next stage of global growth for the business.”
Gersh added: “Sportradar is a business I have long admired and I’m thrilled to be joining at such an interesting time for the global sports and betting industries. Carsten and the management team have some very exciting plans over the coming years and I’m looking forward to helping the company achieve its goals.”