Genuis Sports has secured a new extension of its data partnership with the data rights holder of UK football, Football DataCo.
The new deal gives Genuis Sports extend rights to be the exclusive official supplier of low latency live date from the English Premier League, English Football League and Scottish Professional Football League to the sports betting industry until the end of the 2024-25 season.
As well as this, Genius Sports also expanded its partnership to capture sub-second, skeletal tracking data for all Sky Bet EFL Championship and Championship Play-Off matches through its best-in-class Second Spectrum technology.
Genius Sports’ AI-powered tracking systems will now be installed at all remaining Championship grounds, to capture data on each player, match official and ball.
“Genius Sports and Second Spectrum continue to generate first class data and provide innovative solutions for a variety of Football DataCo’s stakeholders,” commented Adrian Ford, general manager of Football DataCo.
“The technology is improving all the time, extending the creative use of data to improve the presentation of English and Scottish football.”
Mark Locke, CEO of Genius Sports added: “The Premier League is the most popular league in world sport and Genius Sports has created the fastest, most accurate and secure feed on UK football to power first-class products for sportsbooks around the world.
“We are delighted to extend our partnership to continue to power innovation and now to expand it to include our suite of AI-powered Second Spectrum Tracking Data technology for the EFL Championship as well as the Premier League.”
