The National Football League (NFL) has agreed to keep Genius Sports as the distributor of the competition’s official sports betting data feed as part of a partnership extension.
Genius Sports will also continue as the supplier of watch-and-bet live games to sports betting operators.
Real-time, play-by-play statistics are also included in the extension, while Genius will continue as an official reseller of the NFL’s international owned and operated advertising inventory and the NFL’s legalised sports betting advertising inventory in the US.
Each facet of the technology partnership will be linked to Genius Sports’ FanHub agreement.
“Across data, video, advertising and integrity services, Genius has proven to be an important strategic partner through the first four seasons of our partnership,” said Brent Lawton, vice president of business development and strategic investments at the NFL.
“We are excited to extend and expand our partnership as we continue to partner on innovative ways to deliver content to NFL fans.”
“The NFL delivers a tremendous platform to accelerate our business, and we are thrilled to extend and grow our strategic partnership,” said Mark Locke, CEO of Genius Sports.
“Our expanded NFL partnership further strengthens our leading position at the heart of the sports technology ecosystem, and represents a key milestone in our FanHub rollout, setting a new standard for data-driven immersive experiences for NFL fans, broadcasters, teams, sportsbooks, brands and sponsors.”
Genius Sports and the NFL have so far launched the BetVision sports betting streaming solution and GeniusIQ, a sports data and artificial intelligence platform, as part of their collaboration.
