Genius Sports and Football DataCo have entered into an exclusive period of negotiation to extend their official betting data partnership.
“The agreement remains subject to contract and approval of the Leagues and their respective clubs,” Genius said.
Genius has since 2019 acted as DataCo’s exclusive supplier of low-latency data from the Premier League, English Football League and the Scottish Professional Football League.
The new rights cycle will cover the period between 2025 and 2029, with the current rights agreement expiring at the end of the 2024-25 season.
