GAN has partnered with SBTech to serve real money sports betting to its US casino operator clients.
Integrated with GAN's GameStack software platform, SBTech's sports betting solution will be delivered to selected clients' end users, engaging via the internet and retail channels. These clients represent more than 70 casino properties, generating in excess of US$8bn in land-based casino gaming revenues annually.
This strategic partnership positions both companies in the event the US Supreme Court overturns or otherwise modifies the current Federal US prohibition on sports betting enshrined with the Professional and Amateur Sports Protection Act 1992.
Dermot Smurfit, CEO of GAN, said: "GAN has been asked by several clients to review, procure and support the delivery of a sports betting solution both online and in the on-property retail channel in the event PASPA is overturned. We have conducted a lengthy diligence process in Europe to identify a preferred sports betting partner based on their technical capability, US licensing suitability, ability to integrate seamlessly with GAN's enterprise software platform and the sophistication of their managed sports services. We are delighted to announce this strategic relationship with SBTech."
Richard Carter, CEO of SBTech, added: "GAN is a licensed, trusted partner to more than a dozen US casino operators equipped with unique intellectual property and a proven track record in delivering and growing internet gaming businesses in the United States. This partnership is logical for SBTech and permits SBTech to rapidly introduce its sports betting technology and services to a wide range of US casinos with a view to being the first to settle a US sports bet online and on-property in States such as New Jersey and Pennsylvania, in close collaboration with GAN."
