GAN, the supplier of igaming solutions to the US land-based casino industry, has launched a new in-house marketing agency in Tel Aviv, Israel, with Meir Deutsch as its managing director.
GAN Digital will provide digital user acquisition and retention services to its selected clients worldwide, led by Deutsch who joins from William Hill Online.
The company’s marketing services are expected to begin in the second quarter of 2018, focusing on driving user acquisition and retention of real-money igaming customers in diverse regulated European markets.
Dermot Smurfit, CEO of GAN, said: "Bringing proven real money internet gaming marketing experience to our current and future clients is an increasingly important strategic aspect of our US market position as a provider of both our enterprise platform for internet gaming together with ancillary marketing services to support client success.
“We're delighted to announce the formal opening of GAN Digital in Tel Aviv, long-established as a hotbed of marketing innovation and Internet gaming expertise."
Meir Deutsch said: "After more than six years building William Hill Online and investing substantial marketing capital for one of the UK's largest and best-known brands, GAN offers the exciting opportunity to bring online new challenger brands in Europe designed to leverage land-based casino properties in the US.
“Tel Aviv remains one of the world's pre-eminent centres of digital marketing technology and offers the intellectual capital required to build substantial internet gaming businesses online for our clients."
