Gaming Realms, the developer, publisher and licensor of mobile real money and social igaming titles, has gone live with Health Games through operating subsidiary Bear Group.
A new B2C gaming site produced in partnership with the Health Lottery, Health Games is based on the firm’s proprietary gaming platform.
It follows the announcement last month of Gaming Realms’ long-term partnership with the Health Lottery, which is operated by Northern & Shell.
Television and press advertisements to support the launch are set to air on March 9.
Patrick Southon, CEO of Gaming Realms, said: “We are delighted to have launched the Health Games site, which marks yet another successful collaboration with Northern & Shell. We look forward to welcoming new customers and continuing to develop a creative and innovative platform.”
Yakir Firestane, director of gaming at Northern & Shell, said: “We are very excited to launch Health Games, which will offer our customers a great variety of slot and instant win games in a socially-responsible environment.
“Health Games is one of the only gaming sites in Britain offering state-of-the-art games while still supporting good causes by donating a portion of its profits to UK health related charities.”
