Following the launch of Crab Sports in Maryland, US, Gaming Innovation Group's platform and sportsbook are now live.
The state gave the green light to online sports betting for licensed operators in November 2022, and since then generated more than $328m in gross gaming revenue in the first seven months.
While several sportsbooks have been launched in the state, GiG is now supporting a local brand backed by Marylanders, while Crab Sports benefits from GiG’s experience of launching brands in the US regulated market.
“It’s great to be launching with a localised brand like Crab Sports, sharing their vision that Maryland, and indeed the wider US market, can benefit from the opportunities of a strong partnership between operator and provider, building a unique and personalised customer experience that is tailored for local interests,” said Marcel Elfersy, CCO of GiG.
“This differentiation, we believe, can help our partners compete with the other leading online operators and capitalise on what is a burgeoning marketplace.”
Derek Baker of Crab Sports, added: “We are incredibly excited to be launching Crab Sports in Maryland alongside the GiG team. Together, we have accomplished a tremendous amount to reach this milestone and we’re delighted that our partnership has delivered a product to help us compete with the best in the market.
“We are looking forward to demonstrating the power of our localized approach and our shared bright future ahead.”
