Gaming Innovation Group has signed an agreement with Malta-based gaming company Pixelbet Digital for its automated affiliate marketing compliance screening tool, GiG Comply.
GiG Comply is a self-service marketing compliance solution, which enables operators to set up their own criteria and checklist parameters to scan and check affiliate websites for content including igaming code red words, links and regulatory requirements across multiple jurisdictions.
GiG Comply works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
Eirik Kristiansen, CEO of Pixelbet, said “We are excited to partner up with GiG through its market-leading GIG Comply software. This strong product fits perfectly with our current and future business objectives, enabling us to further improve how we manage our affiliate compliance operations.
"This partnership will help Pixelbet ensure that our affiliates can continue offering high quality experiences that are fully compliant with regional regulations and requirements.”
Jonas Warrer, CMO at GiG, said ‘“The growing demand for our compliance solution is a clear sign that we have created a solution that has become the go-to compliance tool within the igaming industry. We look forward to supporting them in their marketing compliance efforts with GiG Comply.”
