Åland gaming company Paf has cut its yearly loss limit for customers by €5,000.
Last year, Paf became the first international gaming company in the world to introduce a maximum limit for the amount a customer can lose in a year. This loss limit, taken in combination with other improved measures in responsible gaming, has significantly reduced the number of high rollers at Paf.
When the yearly loss limit was introduced it was set at €30,000, but Paf has now chosen to reduce this maximum limit to €25,000.
Paf CEO Christer Fahlstedt said: “We have promised that none of our players should be able to lose their house or their home and that’s why we imposed a loss limit of €30,0000.
“We have now decided to strengthen that promise for the next year by lowering our maximum limit to €25,000 – which corresponds to just over €2,000 a month on average.
“We don't just want to sit down and pat ourselves on the shoulder when we have done something good. We have followed closely how the situation has developed, taken serious note of what the research says and the feedback we have received. A lower annual loss limit is good for our customers and it’s the most effective thing we can do.”
