Ahead of ICE Totally Gaming 2013, GameOn Marketing are offering online press kits to businesses that are promoting their services to the land-based and online gaming space.
James Robbins, commercial manager at GameOn, said: “An online press kit is simply the same as a traditional paper press kit but with the added benefit of everything hosted online. This obviously gives companies the advantage to include multimedia content as well as easily tapping in to social media networks to ensure industry professionals and journalists can access any breaking news quickly.”
Any file that uploaded using the kit will be distributed to the gaming B2B media via GameOn Marketing’s media database and distributed via Business Wire.
Uploading a press release or brand announcement via the online press kit ensures that gaming journalists are emailed any breaking news immediately, while Business Wire provides a searchable online footprint that can be searched and found online.
Robbins added: “Every online press kit will contain an advisory which is published via Business Wire in addition to each client’s contact details, company logo, stand number and company information.
“Furthermore, each online press kit will be hosted on a unique URL for one year. In other sectors companies have been very successful in converting the unique URL to a QR code and then printing the code on marketing materials and giveaways.”
