After rapid expansion in the recently opened Italian market, GameAccount has announced the formal launch of its French network and submission of its application for a licence in the country.
France is to become the second major European country after Italy to set up a new gaming environment in which licences are awarded and taxes paid locally – while those not licensed are effectively banned. GameAccount’s first French deal was announced earlier this month – an innovative white-label agreement to provide international sports and lifestyle firm Born.com with GameAccount’s portfolio of skill games including dominoes, multiplayer blackjack and backgammon. The French version of the site is due to go live on December 1.
GameAccount hopes to replicate its success in Italy, which has seen the company secure licences with over 60 per cent of the country’s sports betting, scratch and poker operators including SNAI, Sisal and Cogetech, as well as national lottery operator Lottomatica, over the past year. As it has in Italy with games such as Briscola and Sette e Mezzo, GameAccount plans to offer localised games to the French market, such as Belote, slated for development next year.
Launch activity in the new territory will be spearheaded by Eric Guedj, GameAccount’s newly appointed France country manager. He will be responsible for local business development and government liaison. Guedj has a long history in international gaming, having launched the World Series of Backgammon in 2006 and most recently in his role as project manager for Partouche Interactive.
