The affiliate company Game Lounge, a subsidiary of Cherry AB, will establish operations in New Jersey following the acquisition of the premium domain name BetNJ.com, targeting sports betting and casino in the state.
In addition, Game Lounge has acquired the Mexican domain OnlineCasino.mx.
The moves are part of Game Lounge’s continuing strategy to complement the organic expansion of the business with targeted acquisitions. With the acquisition of BetNJ.com, the company will establish operations within the regulated market in New Jersey, US. The website OnlineCasino.mx will become a foothold for the Mexican gaming market, which is valued at around €850m by independent data specialist H2 Gambling Capital.
Jonas Cederholm, CEO of Game Lounge, said: "Both of these premium domains are well placed, and are extremely intuitive. We foresee great opportunities to use these domains for our continued efforts in North America.
“In the United States, the Supreme Court has repealed PASPA, thus opening up a huge market for sports betting. The driving force is New Jersey and the state has now legalised betting on sports. We see great opportunities to expand our model to help players find the game options that will be offered to customers in states that already have laws in place.
“The proposed regulation of the Mexican gaming market makes us positive about our opportunities to take a strong position in a new market for us.”
The sites will be launched in the third quarter of 2018.