Gambling operator Betway has agreed a three-year deal to become a premium partner of Italian football club AS Roma.
The deal will see the leading online bookmaker have their branding carried on the club’s training kit up to and including the 2020-21 season, and have access to wider advertising at the club.
Betway is a global online gambling company providing entertainment across a number of brands including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker.
Betway’s Anthony Werkman said: “We’re very excited to be partnering with a great club like AS Roma, in what is our first partnership in Italian football.
“Roma have a huge fanbase and we hope this three-year deal will give us some great exposure over the course of the next few seasons.”
AS Roma’s director of global business development and commercial operations, Kaitlyn Colligan, said: “We’re delighted to announce Betway as a Main Global Partner and look forward to seeing their name on our training kits this season.
“Betway are a young and ambitious brand with global aspirations and we are excited about working together to offer our fans exclusive competitions, access and insight from behind the scenes at Trigoria.”