Gamanza Group has launched a new loyalty program for Jackpots.ch.
The move marks the debut project for Gamanza’s player engagement unit, Gamanza Engage.
The program aims to deliver a fresh gaming experience, enhance player loyalty and provide cross-promotion opportunities between the online brand and the Grand Casino Baden land-based casino.
The loyalty program sees players accumulate points for their gaming activity and move through a ranking system with multiple sub-levels that offer personalised rewards.
Jackpot coins are collected and can be spent in the reward shop on items like special bonuses and vouchers that can be redeemed at the Grand Casino Baden restaurant and casino.
Delia Töpfer, head of customer success management at Grand Casino Baden, said: “Thanks to the collaboration between our team and Gamanza, we have been able to bring this significant part of our brand marketing strategy to fruition.”
Robert Civill, chief commercial officer at Gamanza, added: “With more gamification mechanics ready to go, we can’t wait to see the evolution at jackpots.ch, and to work with more operators on their loyalty and retention strategies.”
