A new igaming aggregation provider that offers a “no growth, no fees” model has launched using EvenBet Gaming’s technology.

FusionPlay Alexandra Artemova

FusionPlay has been launched by Dmitry Starostenkov, the CEO of online poker provider EvenBet, and is being run on the ground by FusionPlay CEO Alexandra Artemova (pictured) in Belgrade, Serbia.

The company’s turnkey solution will offer over 15,000 online casino games from more than 230 providers.

FusionPlay said its “basic” aggregator solution, which includes “hand-picked” titles, takes only a week to launch.

The “no growth, no fees” model means that should an operator’s user numbers or gross gaming revenue remain below a defined threshold within the first three months, they pay no content fees. FusionPlay said it will support ongoing content optimisation for partners with “with tailored recommendations based on audience and regional performance.”

Alexandra Artemova, CEO at FusionPlay, said: “Our goal with FusionPlay is to take the pain out of casino content integration and empower operators to grow faster.

“Whether an operator brand is launching into a new market or scaling their business to new heights, FusionPlay is built to support operations of all sizes to move quickly, efficiently and with total confidence in expanding an online casino offering.” Dmitry Starostenkov, founder of FusionPlay and EvenBet Gaming CEO, added: “FusionPlay is the result of years of industry knowledge and listening to what operators truly need: fast access to great content, expert support and fewer hurdles to growth.

“We’re proud to introduce a solution that is as flexible as it is powerful.”