Operator FUN88 is extending its six-year partnership with Premier League club Newcastle United.
The new terms will also see FUN88 redefine its association with the North East club as its official betting partner for Asia.
The reworking of the partnership comes after FUN88 declined the opportunity to continue as Newcastle’s front-of-shirt sponsor. The Premier League is to ban gambling companies from sponsoring on the front of shirts from the start of the 2026/27 season.
FUN88 will work with the club across a series of activations to engage with fans in established and emerging markets. The company said the combined collaboration will also open up more dedicated local channels and promotional activities aimed at engaging and retaining audiences.
A FUN88 spokesperson said the operator has “seen our brand grow and develop in unison” with Newcastle over the past decade.