Platform provider FSB has seen its recent roll-out of a digital sports betting and online casino for operator PowerPlay break new ground in the Caribbean.
FSB’s trading tools are tailor-made for the demands of live betting and have been readily pressed into service with PowerPlay, which is providing gaming experiences customised for the Central American and Caribbean markets where live betting on football, cricket, tennis and basketball are proving particularly popular.
The new site is the first in the region for FSB and a new venture for their partner, which currently runs operations in the nightlife and entertainment industry in Barbados, including land-based casinos.
FSB’s proprietary platform, which features real-time algorithmic pricing models coupled to CRM tools for player segmentation and bonusing, has also delivered a live casino complete with a full portfolio of casino games from leading industry suppliers.
The site has been launched across 20 countries including Jamaica, Barbados, Curaçao, Trinidad and Tobago and Mexico, with plans to extend its reach throughout South America and beyond, thanks to FSB’s integration which facilitates multiple translations and currency payments.
FSB’s business development director, Richard Thorp, said: “We were delighted when PowerPlay chose us for their online launch and proud the platform has engaged with their customers so quickly.
“It’s a great endorsement of our sportsbook and casino solution in its flexibility to open up new territories. To have PowerPlay provably endorse those credentials provides a compelling test case.”
