Receptional Search Marketing, a full service digital marketing agency, will be making its debut at ICE Totally Gaming today.
To help advertisers, they are offering plenty of free advertising hints, tips and best practice guidelines for both new and existing advertisers in the gaming industry.
Having spent the past 12 months analysing the online betting industry and managing online casino campaigns, Receptional will be demonstrating its in-depth industry knowledge in the form of a Free Google AdWords clinic for all advertisers. The idea for a free clinic was born following extensive research in 2010, which uncovered that at least 34p in every pound spent on pay per click was wasted.
The Receptional team, who can be found on stand 6133, have recently embarked on an in-depth analysis of the online gambling market, focusing on the key strengths and weaknesses of the major gambling advertisers.