Foxy Bingo marked the launch of its dedicated casino website, FoxyCasino.com, with a pop-up sweet shop in London and a clutch of celebrity visitors.
The site has over 150 games including slots including Millionaire Genie and Rainbow Riches, progressive jackpots like Nightmare on Elm Street as well as traditional table games such as roulette, blackjack and live dealer casino.
Foxy Casino has a dedicated iOS app and an optimised browser app for mobile and is also available on desktop for PC and Mac.
Daniel Mahon, head of marketing, said: “In bringing a defined casino offer to the market, we wanted to ensure we drew on the popularity of Foxy and leveraged the recognition and trust the UK’s leading bingo brand has in such a crowded marketplace.
“We have made a commitment to being mobile first and we are proud to be launching one of the richest mobile casino products out there.”
The Foxy Casino launch was attended by a host of UK pop and reality TV stars including singer Simon Webbe and TOWIE star Amy Childs (pictured with Foxy).