Aristocrat Leisure’s online games division has been rebranded Anaxi, confirming yesterday what was previously known as far back at February.
The new brand takes Aristocrat group into the online gambling B2B market that the company seeks to dominate and emerge as a leading name in the real money games space.
The online RMG concept was launched by Aristocrat earlier in the year. Now Anaxi is the newest segment in the group, with Aristocrat Gaming itself and its Pixel United mobile publishing business.
The first products under the Anaxi name will enter the US market before the end of the year, said Aristocrat.
Mitchell Bowen is CEO of the new division that follows the acquisition of Roxor Gaming, part of Gamesys Group.
