Genius Sports has added football coverage for its BetVision sports betting product through a partnership with Infront Bettor.
BetVision uses artificial intelligence to add data-driven insights and storytelling features to live broadcasts.
The solution highlights player names and offers personalised bets. A Touch-to-Bet feature allows users to touch an individual player within the live video and access specific betting markets.
BetVision for soccer is now available to Genius Sports’s sportsbook operator partner network following the deal with Infront, which is the rightsholder for several top-tier football competitions.
Leagues covered include the French Ligue 1, Brasiliero Série A, Dutch Eredivisie, Turkish Süper Lig and UEFA Champions League qualifiers.
Genius Sports CEO Mark Locke said: “By uniting immersive live streaming, real-time data and seamless in-game betting into one platform, we’re delivering a next-level experience for our customers.”
Genius Sports launched BetVision for the NFL in 2023.
