Flutter Entertainment has announced the launch of its inaugural sustainability strategy, the Positive Impact Plan.

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The plan identifies three key areas of focus and brings together significant progress from across the group to create global goals that support its overall corporate strategy.

By 2030 it aims to have 75 per cent of its active online customers globally using one or more of its Play Well tools, with over 50 per cent using one or more tools by 2026.

"By 2030, we want to create and build teams that are representative of the locations in which we live and work, through a comprehensive DE&I strategy, supported by clear stepping stone goals. 

"By 2030 we aim to improve the lives of 10 million people using the power of sport and play, the skills of our colleagues and the reach of our brand."