Finland’s monopoly gambling operator Veikkaus has extended its partnership with the Finnish Ice Hockey Association.
The new terms, which run until 2030, will ensure the operator continues its betting coverage of the Finnish men’s and women’s national teams, the Under-20 national team and the Aurora League.
“Thanks to the cooperation, we can continue to offer Veikkaus' customers the interesting domestic betting products, services and content they desire, and develop them even better, said Reija Laaksonen, Veikkaus' EVP, people, culture and communications.
“Our comprehensive partnership with Finnish ice hockey allows Veikkaus' channels to continue to be strongly involved in the most interesting moments and series of Finnish ice hockey.”
“Together with Veikkaus, we have lived and experienced the success moments of different Leijonat teams and built impactful marketing campaigns. It is great to continue the cooperation far into the future,” added Lassi Rönkkönen, sales and marketing director of the Ice Hockey Association.
