Island Luck, the lottery and casino based in the Bahamas, is to manage all of its customer interactions through Fast Track CRM.
Impressed with fast Track CRM’s real-time marketing abilities and the potential to reduce the grunt-work for their CRM team, Island Luck said the decision was easy to make.
“Fast Track CRM is designed with the online gaming industry in mind and will allow us to communicate with our players at just the right moment,” Sebas Bastian, CEO of Island Luck, said.
“We couldn’t be happier to work with a company that truly understands the challenges and opportunities of our business.”
Fast Track delivers fully managed services to igaming companies and has recently started offering its CRM solution as a standalone product, signing deals with brands including Cashmio and Twin.
“When we started building the tool, we hoped that it would transform the way our CRM team worked,” Simon Lidzén, CEO of Fast Track, said.
“When we decided to license it out, we made sure that it was ready to redefine customer experience in igaming.
“We are thrilled to bring on board Island Luck. This partnership goes much deeper than CRM as it will also involve a complete enhancement of Island Luck’s Loyalty system.”