Fast Track has signed a major deal to provide online lottery betting operator The Multi Group, known for brands such as Multilotto and Multicasino, with its CRM technology.
Fast Track will provide Multilotto, which has a player-base in over 135 countries, with a bespoke solution that will allow the operator to put individual moments in a player’s unique lifecycle at the centre of its engagement strategy.
This means being able to target players in real-time with the right offer at the right moment and through the right channel.
Fast Track CRM has been developed specifically for the igaming industry and helps operators to deliver an individual experience to their players. It allows operators and their marketing teams to do this from a single place.
Mark Knighton, COO, at Multilotto, said: “We have a clear vision for our future commercial direction and player engagement, and Fast Track has built the only CRM tool that can support that.
“The time saved by having all aspects of our engagement distributed from one system, and the level of automation the platform allows for, will free up our team to focus on revolutionising the player experience in our multiple product verticals.”