Fast Track, the CRM and player engagement platform for the igaming industry, has announced an expansion of its collaboration with Pragmatic Solutions, a provider of igaming platform technology for leading operators.

PS

This expanded collaboration aims to provide seamless access for operators using Pragmatic Solutions’ Player Account Management  to Fast Track's advanced CRM capabilities, enhancing player engagement and operational efficiency.

Pragmatic Solutions’ PAM platform enables online gaming and betting businesses to completely control and customise their multiple operations, brands and end-to-end player experiences.

It is renowned for its modern, modular and scalable technology, allowing operators to configure content and services from top third-party vendors with ease and flexibility.

With the extended integration of Fast Track CRM, operators can leverage real-time data and automation to deliver personalised player experiences across all gaming verticals, including slots, live casino and sportsbook.