Leading North American sports betting company FanDuel has announced that it will launch its own TV network.
Says CDC Gaming Reports, broadcasting personalities will be brought in to feature on the channel and they will include Kay Adams, Bill Simmons and Pat McAfee, all big names in the US.
FanDuel TV is a rebranding of the company’s TVG Network and will be available on streaming devices and cable next month. It will be the first network dedicated to sports betting and the company says that it will provide more live sports programming than any other network.
“FanDuel TV is the first network designed from the ground up to be watched by viewers with their phone in hand,” said the company’s chief commercial officer Mike Raffensperger in a statement.
“We intend for FanDuel TV to sit at the intersection of live sports and interactive content and believe Kay Adams (pictured) is the best example of an on-air talent who can bring fans closer to the narratives of the games they care about most.
"Our goal is to provide fans compelling programming to watch and wager on in tandem with our mobile app.”
