The Denver Broncos and FanDuel Group have announced a multi-year partnership, making FanDuel an official sports betting partner and an official daily fantasy partner of the Broncos.
The deal is the first sports betting partnership announced for an NFL team since the National Football League opened the category this May.
The partnership gives FanDuel access to official Broncos marks and logos to use across its online sports betting offering and daily fantasy sports product in Colorado. The agreement also grants FanDuel access to marketing assets ranging from in-stadium signage to radio, television, and digital advertising to promote its sports betting offerings directly to fans.
FanDuel Group CMO Mike Raffensperger said: "Colorado is home to a passionate sports fan base and independent spirit and, together with the Broncos, we're going to take the fan experience in Colorado to the next level.
“With the NFL season just around the corner, partnering with an innovative organisation like the Denver Broncos allows us to offer engaging fan experiences both inside and outside the stadium and access to unique betting promotions and content."
The deal follows FanDuel Group’s launch of its sportsbook online and mobile experience in Colorado in partnership with Twin River Worldwide Holdings and Golden Gates Casino Black Hawk.
