Online casino operator Eyas Gaming has extended its services with Crucial Compliance to drive sustainable player value responsibly.
The company, which lists MerkurSlots and MerkurCasino among its most popular brands, has integrated Crucial Business Intelligence into its gaming platform.
It will provide a single customer view with advanced behavioural segmentation and predictive modelling marketing attribution across all channels, analytics and over 25 highly intuitive KPI reports.
Andy Masters, COO at Crucial, noted: “It is the only platform that has been built from the ground up by igaming professionals for the specific purpose of player management through automated behavioural processes.”
