Football icon Patrice Evra (Manchester United and France) is the new brand ambassador for gambling operators Khelraja in India and EKings in Indonisia and Thailand, part of Kings Technology.

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Evra, winner of most of the game’s trophies in a playing career spanning 20 years, said of Kelraja: “They are ambitious, like myself.”

The move is seen as important for Kings Technology as football dominates betting in the three countries.