Software gaming provider EveryMatrix has signed a deal that sees the launch of the Playadjara site, which is available to IP addresses in the newly regulated Georgian market.
Playadjara.com will benefit from the GamMatrix gaming management platform. Multiple products and third-party vendors will be integrated in the GamMatrix platform, including its newly developed casino engine offering various casino vendors seamlessly integrated via one single lobby and wallet.
The casino engine will provide the Playadjara site with the flexibility to create bonuses across many different vendors along with frequent player points and wagering contributions controlled from one central back office.
Other merchants integrated with the GamMatrix platform for the launch of the site are the OddsMatrix sportsbook, Red Planet poker and Xpro Live Casino. All of which will be running alongside IGT, Microgaming and NetEnt casino products within the Casino Engine for delivery into the Georgian market.
Playadjara has already seen a good response from its recent marketing activities, which has been initiated both above and below the line advertising resulting in more than 40,000 registrations in the first five days of operation.
“We have great expectations for the success of the site due to its company structure and ethos. In addition, its commitment to the project by way of its local market knowledge and experience in communication with Georgian players through a cohesive and effective marketing strategy adds to our anticipations,” said EveryMatrix CEO Ebbe Groes.
