EveryMatrix has decided to ditch its B2C operating licences for remote betting and casino in the UK, branding its white label business as “irreparably damaged.”
The move, which follows on from the suspension of the provider’s B2C license in the UK by the UK Gambling Commission, does not affect the B2B software provision licence which remains active. EveryMatrix will continue to offer gambling software to UK-licensed operators.
EveryMatrix, which has been operating white label businesses since 2014, stated: “After many years of successful and unproblematic B2C operations in the UK, the company is forced to consider the UK white label business of EveryMatrix to be irreparably damaged, despite its best efforts to swiftly prove the ability to operate in a safe, responsible, and compliant manner.”
Ebbe Groes, CEO of EveryMatrix, said: “We fully respect UKGC’s decision of suspending our license and we acknowledge their wish for a substantially changed way of operating white label businesses in the future.
“We regret the impact this suspension has had on our loyal players, on our brands, and on our long-standing white label partners in UK, but this business has by now become unsalvageable.
“We will use this highly unfortunate event as positive as we can and we are keen on maintaining EveryMatrix's leading role as a provider in the B2B space, in the UK and globally. This is where our company has enjoyed tremendous growth in the past several years and we will now focus even harder on this.”
