Following a new partnership deal, DraftKings has launched content from EveryMatrix’s in-house studios in Ontario, Canada.
This is the second such launch in the North American territory which sees EveryMatrix content go live with DraftKings, following one in New Jersey in June last year.
EveryMatrix has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
“EveryMatrix is thrilled to expand our partnership with DraftKings into Canada and the largest province, Ontario,” said Erik Nyman, president, EveryMatrix Americas.
“This means we now reach half of the country’s population and marks yet another important milestone for the company. DraftKings is one of the largest igaming and sportsbook operators in North America and we are one step closer to full market penetration with them.”
